We offer our clients industry-leading Web marketing solutions and implementation. As a fully integrated online marketing agency, Documedia inc. provides a single point of contact for all your Web advertising needs. Our unbiased media buying strategies and online publicity recommendations are based on our experience, quantitative research, and our one and only Online Advertising Research and Development Lab. We can help you develop a truly effective internet advertising campaign.
Pay Per Click (PPC) and Cost Per Action (CPA) Marketing
PPC and CPA marketing, if properly managed, are the most cost-effective solutions for businesses to advertise both locally and worldwide. It also provides one of the easiest ROI in online marketing. Pay per click and Cost Per Action ads are becoming an increasingly attractive alternative to businesses of all sizes, because of the campaign flexibility and because it can be tailored to suit any budget and need. From Fortune 500 corporations down to small city-specific vendors, online advertising using PPC or CPA can provide you with targeted, high quality traffic.
Our PPC and CPA services consist in designing and maintaining online marketing campaigns to generate additional traffic and conversion. By individually tracking the effectiveness of each campaign, you can quickly turn your search engine marketing campaigns into a viable, ROI justified, advertising guerilla. Search engine marketing is the most important means of online marketing and you should not miss the boat.
With Google AdWords™, you’ll be able to reach your customers at the precise moment they’re looking for your products or services. When users search on Google, they’re demonstrating which products they’re interested in. With AdWords ads, your customers will see your ad next to relevant search results they’ve requested. In addition, your ads could also appear on relevant search and content sites within the Google Network. With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.
Create the ad.
It all starts with your ad. Tell the audience what you have. Highlight the benefits of getting it – and getting it from you. AdWords text ads can be live on Google in minutes. Show it to people who want what you have.
With Google AdWords, you only reach people interested in your products and services. That’s because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you’ve got an audience that’s looking for you.
Show it to a lot of those people.
Your ads can appear on Google.com search results as well as the Google Network of search and content sites, which includes AOL, Amazon and The New York Times. The Google Network reaches more than 80% of Internet users* worldwide. Whether you need to make contact with countless thousands or a select few, Google AdWords can reach them on a neighborhood, city, state, national or global level.
- Automotive Industry Case Study (PDF)
- Business Technology Case Study (PDF)
- Travel Industry Case Study (PDF)
Woman’s Best Friend
Doggy foundation daycare and boarding facility Happy Hound gets 90% of its business through Google AdWords. Read more
Mr. Fancy Pants
Using Google AdWords and Analytics, Lulu has seen a 200% return on their holiday spend, increased brand awareness, and strong growth of their return customer base.
Life’s a Beach
Blazers Inc used Google AdWords and Google Analytics to transform the way it does business and boost its percentage of bookings made online by 50% in the past year.
Helto gets 33% of leads for its remote computer support and desktop access software from the Google Content Network. Read more
AdWords even allows you to create your own customized target area by designating a geographic radius or boundary. And, should you need to advertise internationally, AdWords lets you target your ads in about 40 different languages, throughout more than 190 countries.
Only pay Google when people click through to your site.
One reason AdWords ads have such incredible ROI (return on investment) is that your “I” is so little. You decide what you’re willing to pay for each click on your ad, and you place a limit on what you’d like to spend each day (there’s no minimum spending requirement). Your cost-per-click could be as low as 5¢. Here’s the best part – you only pay Google when people click on your ad. That means you’re investing in definite leads, not hit-or-miss ads.
See what’s working. Then do it again.
Unlike other advertising solutions, you can do more than just put your AdWords ads out there, cross your fingers, and hold your breath. Instead, with online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. And, your AdWords ads can be continually altered and refined to drive even better results.
Start today and see why search advertising works.
A recent Piper Jaffray study** found that search advertising is still the most cost-effective method of advertising (and it is a fraction of the cost of direct mail, email, online banners or yellow pages). Get Google AdWords and start gaining customers immediately.
* comScore Media Metrix, September 2004
** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004