Increasing web site traffic

An organization can invest considerable resources in designing, building and maintaining a Web site, so it is of utmost importance that an effective strategy is adopted to drive traffic to the site.

How can Documedia help?

Documedia helps increase Web site traffic in two ways:

• Search engine optimization (SEO) – implement good SEO practises when designing and maintaining a site
• Online advertising – invest in online advertising to strategically promote a site’s offerings

Get Your SEO Package Here Now!

Search engine optimization (SEO) services

SEO is a series of activities undertaken to improve the ranking of a Web site when using Web search engines.

Documedia uses professional and ethical search engine optimization techniques to gain top search engine rankings for its clients. Higher search engine positions result in increased Web site visibility and traffic, and lower the cost of customer acquisition.

Our SEO services include:

• Analyzing and optimizing site content and keywords
• Submitting to the major search engines and directories
• Building link popularity
• Monitoring placement for top rankings
• SEO training for our clients’ staff

We provide a personalized service by working very closely with our clients to meet their needs. We get to know you and your business. Documedia’s SEO services provide the following benefits:

• Higher/more visible placement in search engines and directories
• We monitor your placement and follow-up as needed
• We stay on top of what is happening in the industry – through constant education – so you don’t have to

Online advertising services

Documedia is a full service online marketing agency providing exhaustive online publicity strategies, communications services, and interactive advertising campaigns to help companies increase traffic, acquire new customers and retain existing ones.

Google Adwords™

The advantages of Pay Per Click (PPC) & Cost Per Action (CPA) marketing with Google Adwords™ are:

• Cost-effective solution for businesses of all sizes to advertise both locally and worldwide
• One of the easiest ROI (return on investment) in online marketing
• Campaign flexibility because ads can be tailored to suit any budget and need

With AdWords, you will be able to reach your customers at the precise moment they’re looking for your products or services. When users search on Google, they are demonstrating what products they are interested in. With AdWords ads, your customers will see your ad next to relevant search results they have requested. In addition, your ads could also appear on relevant search and content sites within the Google Network.

How does it work?

Create the ad – Tell the audience what you have. AdWords text ads can be live on Google in minutes. You only reach people interested in your products and services because your ad only gets displayed to people seeking information related to the keywords chosen.

Show it to a lot of those people – Your ads can appear on Google.com search results as well as the Google Network of search and content sites. The Google Network reaches more than 80% of Internet users worldwide. Google AdWords can reach them on a neighbourhood, city, regional, national or global level. You can even create your own customized target area by designating a geographic radius or boundary. Ads can be targetted in about 40 different languages, throughout more than 190 countries.

Only pay Google when people click through to your site – You decide what you are willing to pay for each click on your ad, and you place a limit on what you want to spend each day (there is no minimum spending requirement). Best of all, you only pay Google when people click on your ad.

See what works, then do it again – With online tracking tools, you can monitor your campaign’s effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. Your ads can be continually altered and refined to drive even better results.

Contact us

To find out more about how we can help you with your next project, please contact us at 514-693-8910 or toll free at 1-888-693-8910, ext. 710 to discuss your needs with a Documedia representative.